1 month ago
Brand Safety & Suitability in Display & Video 360: Our 2025 Vision
Google is committed to responsible advertising. In this webinar, we'll provide a brief overview of our responsibility strategy and share how we’re helping you keep brands safe, suitable, transparent, and verified - and how this comes to life in Display & Video 360.
We'll also unveil the exciting new advancements coming to Display & Video 360's brand suitability offering. Discover how we're making it simpler and more streamlined to manage brand suitability across YouTube, Google Ad Manager, and 3rd party exchange inventory.
What's In It For You:
We'll also unveil the exciting new advancements coming to Display & Video 360's brand suitability offering. Discover how we're making it simpler and more streamlined to manage brand suitability across YouTube, Google Ad Manager, and 3rd party exchange inventory.
What's In It For You:
- Easier to use tools: Spend less time on setup and reduce the likelihood of errors
- Faster Implementation: Get your campaigns up and running quickly
- Clear impact on your suitability choices: Get visibility into the tradeoffs between CPMs and inventory availability due to suitability selections
Agenda:
- Part I: Google’s approach to brand safety & suitability for advertisers
- Part II: Our 2025 Display & Video 360 Brand Suitability Vision
This session is Ideal for strategic decision-makers and practitioners who want to take control of their brand's safety and suitability in Display & Video 360.
- Part I: Google’s approach to brand safety & suitability for advertisers
- Part II: Our 2025 Display & Video 360 Brand Suitability Vision
This session is Ideal for strategic decision-makers and practitioners who want to take control of their brand's safety and suitability in Display & Video 360.
