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Google Analytics 360

Learn Google's measurement tools to help grow your business through intelligent data collection and analysis.
3 months ago
ondemand_video On demand
Google Analytics Holiday Readiness: New Reporting Updates & Best Practices for Peak Performance
This session will equip you with knowledge and tools to maximize your holiday season success with Google Analytics. We'll explore key reporting best practices & recent updates that enhance data clarity and accuracy, and share best practices for campaign optimization. Learn how to leverage Google Analytics to achieve your holiday marketing goals.

Agenda:
  • Holiday Consumer Trends & Google Analytics 
  • Essential Reports for Holiday Insights
  • Reporting Updates: What They Mean for You
  • Leveraging GA to super-charge Ads campaign performance
  • Q&A
This session is intended for all Google Analytics users, particularly eCommerce marketers + practitioners who want to optimize their holiday advertising campaigns with data-driven decision-making from reporting in GA and campaign activation best practices.
Speakers: Mathilde Giroud, Matt Matyas, Tina Sharma, Evan Grey, Tiasha Joardar, Carly Boddy, Blythe Engel
5 months ago
ondemand_video On demand
Supercharge AI performance with Customer Match
To add this webinar to your calendar, click the event date above (in blue text). The available calendar types will then display.

AI plays a central role in campaign management and requires durable audience signals to understand who most valuable customers are to maximize business outcomes.

With an average 5.2% conversion uplift when used as a signal for smart bidding, Customer Match is our most powerful and durable 1st party audience solution to address this need.

During this session, we will be covering how recent product developments have reignited Customer Match as a powerful, privacy safe and easy to use durable solution to supercharge AI performance with 1P audience signals:
  • What is Customer Match, product vision
  • Why is it still/even more relevant with the rise of AI
  • Latest product developments and roadmap
  • Customer Match at work: MO specific strategies
  • Unblocking customer match adoption for your customers
This session is intended for agencies and partners working with Google Ads/DV360 and shaping audience strategies for campaign optimization.
Pascal Trang Regional Product Lead, Data & Measurement Google
7 months ago
ondemand_video On demand
Google Analytics 4 Durable Foundations
The industry is evolving with higher user expectations for ads privacy, driving privacy regulations and technology changes that restrict user-level tracking. As a result, measurement for Google's ad platforms is shifting towards increased reliance on first-party data, modeling and AI.

Sign-up today to learn more about how GA4 is getting ready with strong first-party data foundations and Google AI-powered solutions and what steps customers can take to enhance privacy-centric measurement and activation.

The training is tailored for Analytics practitioners seeking to deepen their understanding of the necessary steps to strengthen GA4 foundation to navigate effectively industry and technological transformations.
Mathilde Giroud Global Product Lead, Google Analytics Google
Stephen Chung Product Manager, Google Analytics Google
Romain Harand Global Product Lead, Google Analytics Google
1 year ago
ondemand_video On demand
Durable data & measurement foundation for Apps: Respecting user consent
In 2024, with continued regulatory evolutions influencing the way digital marketing works, it's more important than ever that advertisers serving EEA users collect and pass consent signals to Google’s tools to preserve online audiences and measurement functionalities. In this session we will explain the different actions that Apps advertisers need to take to ensure that they respect user consent choices and communicate it to Google. During this session, we will look at how this can be done for Google Analytics 4 online data, Attribution Partners online data and offline data (server-to-server). 

Agenda:
  • The evolving digital ads ecosystem and apps advertiser actions required to power durable marketing performance in 2024
  • Collecting user consent
  • Communicating user consent to Google
    • Communicating consent for GA4 SDK: Consent Mode
    • Communicating consent for other use cases (Attribution Partners, Server-to-server, Customer Match) 
  • Takeaways and next steps
  • Q&A
Have a question? Submit it here and our speakers will do their best to answer it during the live Q&A.
Alicia Foucault EMEA Product Lead Measurement Google
1 year ago
ondemand_video On demand
[GA4 Bidding Migration] Harmonizing Conversion & Audience Differences during Migration
This technical session on data differences will be beneficial for Universal Analytics 360 users who are in the process of migrating conversions and audiences to Google Analytics 4 for the purpose of activation in Google Ads. 

What we’ll look to cover:
  1. Data Differences in UA/GA4 & Google Ads/GA4 with a deepdive into Conversions & Audiences
  2. Common reasons for data differences
  3. Top Settings you can check to optimize 
  4. Technical Tracking
  5. GA4 User Interface Nuances (Thresholding, sampling, cardinality, modeling)
  6. Other UI settings you can use you harmonize differences 

As you might be aware from our blogpost, that from early March, certain advertising capabilities in our Universal Analytics 360 service will no longer be supported for affected traffic in the European Economic Area (EEA). For example, you will not be able to export conversions and audiences from Universal Analytics 360 to Google Ads and Google Marketing Platform for traffic in the EEA. We recommend you to take action now!
Madhu Baktha Regional Product Lead GA4 Google
Igor Juric Advertising Solutions Architect Google
Reka Csima Advertising Solutions Architect Google
Romain Claret Advertising Solutions Architect Google
1 year ago
ondemand_video On demand
Google Analytics 4 Enterprise Bidding Migration - Display & Video 360
To add this webinar to your calendar, click the event date above (in blue text). The available calendar types will then display.

This session focuses on the migration from Universal Analytics to GA4 to power your bid strategies in Display & Video 360.

Learn how to successfully migrate conversions and audiences in Display & Video 360 to Google Analytics 4.
Lydia Azaret Global Product Lead Google Analytics Google
Madhu Baktha Regional Product Lead, Google Analytics Google
1 year ago
ondemand_video On demand
Google Analytics 4 Enterprise Bidding Migration - Search Ads 360
This session focuses on the migration from Universal Analytics to GA4 to power your bid strategies in Search Ads 360.

Search Ads 360 is upgrading to a new experience. Between February and April 2024, access to the previous Search Ads 360 is expected to go away.  
Your bid strategies and budget management (now Performance Center) will become available in the new Search Ads 360. 

Check out this session and learn all about our GA4 Bidding Migration best practices to continue managing your campaigns in the new SA360.
Lydia Azaret Global Product Lead Google Analytics Google
Madhu Baktha Regional Product Lead, Google Analytics Google
1 year ago
ondemand_video On demand
Google Analytics 4 Enterprise Bidding Migration - Google Ads
This session focuses on the migration from Universal Analytics to GA4 to power your bid strategies in Google Ads.

Learn everything about:
  • Latest changes to Universal Analytics 360 from March 2024
  • Google Ads Conversion Migration Best Practices
  • Google Ads audience Migration Best Practices
The session will be beneficial for Universal Analytics 360 users who are about to migrate conversions and audiences to Google Analytics 4 for the purpose of activation in Google Ads.


Resources:
Lydia Azaret Global Product Lead Google Analytics Google
Madhu Baktha Regional Product Lead, Google Analytics Google
1 year ago
ondemand_video On demand
[GA4 Bidding Migration] How to choose the right platform for Measurement & Bidding
Grow your business through durable performance by choosing the right platform for Measurement & Bidding.

The session will be beneficial for Google Analytics 4 users who are looking for the right measurement and bidding solution to support their activation use cases.

Please note that this event is part of the GA4 Bites, a snackable GA4 training format focusing on specific GA4 features and areas. This training is part 1 of the “Conversion Bidding Migration” track and we will follow this training up with deep dives on how to migrate conversions from GA4 to Google Ads, DV360 and SA360 & activate them for bidding! More to come on this in the coming weeks!
Scott Marin Global Product Lead, Campaign Manager 360 Google
Mathilde Giroud Global Product Lead, Google Analytics Google
1 year ago
ondemand_video On demand
Google Analytics 4 Bites
GMP On Demand demos showcasing how to use various components of Analytics 360.


Speakers: Michal Brzeziński, Giuseppe Brofferio, Aurea Nogues, John Doyle, Krista Seiden, Niels Overwijn, Tom Symonds, Scott Marin, Lydia Azaret, Mathilde Giroud, Madhu Baktha, Igor Juric, Reka Csima, Romain Claret
12

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